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Michelle Gibbons

Director General of AIM, European Brands Association

Michelle Gibbons was appointed director general of the European Brands Association with effect from January 1, 2018. Michell is leading an European project Digital Watermarks Initiative HolyGrail 2.0 – Pioneering digital watermarks for smart packaging recycling in the EU.

Session: Wednesday, 21 October, 11:00 - 12:30 (CET). Session: Plenary - Sustainability: Circular data at the heart of transparent supply chains.